The National Investment Bank Limited (NIB) has supported the upcoming 3rd Banking and Insurance Fair—which is scheduled to come off from August 10-11—with a gold sponsorship package.
Per the package, the bank will get branding opportunities at the venue as well as get a dedicated booth to host and sensitise participants about their various products and services to help boost their customer base, aside getting the opportunity to brand the hall for the financial forum.
The support from the leading indigenous bank underscores the relevance of the two-day event in the promotion and enhancement of the much needed awareness creation to boost financial inclusion.
The two-day fair is targeted at financial players, the general public and students and who are yet to enter the work environment. Banks, insurers, pensions firms and other financial sector actors will get the chance to groom participants on the need to take up insurance services and embrace the savings culture.
Participants on the other hand, will be able to scout for financial institutions that will provide the needed financial backing to support their business ideas.
Chief Executive Officer of Kotlers Management Services, Samuel Ogyiri Sackey, who is also a management consultant, shared with the B&FT the relevance of the event to both financial players and the economy: “There is a huge gap between financial players and their customers; but it is very necessary for businesses to place customers at the centre of their operations.
In other parts of the world, financial services providers partner individuals to realise their dreams and grow with them; this is something we want to achieve with this fair.”
This year’s event will build on the previous two editions and will see new exhibitors from the fields of information technology (IT) who offer banking related solutions with over 10,000 people expected to visit the fair.
Regulators of the insurance business, National Insurance Commission (NIC); the Bank of Ghana (BoG); the National Pensions Regulatory Authority (NPRA); the Securities and Exchange Commission (SEC) have all underscored the relevance of the fair to financial inclusion in the country.
The fair serves as a financial literacy forum where exhibitors can educate and explain to the public and customers their various products and services as well as inculcate the habit of securing life and properties through saving and investments.
